Platform Features

One platform for story collection, cultivation, and stewardship

Transform how you engage major donors at every stage. Use the same content library, design system, and analytics to request stories and impact information from stakeholders, create compelling prospect cultivation sites, and develop meaningful stewardship reports. No more disconnected tools or duplicated effort.

What you can do:

• Request stories and impact information from beneficiaries
• Guide donors seamlessly from qualification to cultivation to stewardship
• Keep your content consistent and on-brand across all touchpoints across your entire organization
• Use a single system to eliminate redundancies and manual work
• Gain a unified view of engagement across the entire donor journey

Turn authentic voices into compelling content

Our built-in Survey module automatically collects impact stories from students, patients, faculty, and beneficiaries across your organization. Stories flow directly into both cultivation materials and stewardship reports, ensuring fresh, authentic content at scale.

What you can do:

• Collect stories with customizable surveys — no more manual chasing or using another tool
• Approve and publish content through a built-in workflow
• Auto-populate donor materials with relevant, personal stories
• Build a content library that gets better (and bigger) over time

Create hundreds of unique donor experiences in minutes

Generate personalized websites for major prospect cultivation using your existing CRM data. Each donor receives a custom-branded experience with content tailored to their interests, giving history, and relationship with your organization.

What you can do:

• Generate donor-specific content or repurpose standardized content
• Customize messaging for each donor’s passions and impact
• Include videos, downloadable content, and external links
• Embed interactive elements to request donor feedback
• Build 250 personalized sites at a time
• Deliver cultivation sites securely via personalized URLs and passcodes, or magic links
• Track donor engagement in real time — see who opened, viewed, and interacted

Show donors the impact they made with personalized, digital reports.

Ovrture’s stewardship reports go far beyond traditional printed reports or PDFs. With dynamic microsites tailored to each donor, you can showcase meaningful results, recognize their generosity, and strengthen the relationship through thoughtful, on-brand digital experiences.

What you can do:

• Build personalized reports that reflect each donor’s giving history, interests, and impact
• Incorporate fund-specific updates, financial summaries, and impact messages
• Embed multimedia content like videos, photo galleries, and downloadable content
• Include interactive elements like feedback questions, report rating, or open-ended questions
• Deliver reports securely via personalized URLs and passcodes, or magic links
• Track donor engagement in real time — see who opened, viewed, and interacted

Create and edit content with the same ease as using Microsoft Word or Google Docs with Ovrture’s Intuitive WYSIWYG Editor.

What you can do:

• Populate content in a gallery of custom-designed content panel templates based on your brand standards
• Preview content as it will appear to donors, in real-time
• Upload and use media like video, documents, and photos in seconds
• Collaborate with your team to revise and publish quickly
• Grow your library of content panels to maintain brand consistency across teams

Work with your existing data ecosystem

Connect directly with your instance of Blackbaud or Salesforce. Not using Blackbaud or Salesforce? You can connect your CRM system through our open API. Donor data flows automatically into personalized communications, while engagement analytics flow back to enhance your donor records.

What you can do:

• Eliminate manual data entry by setting up a bi-directional data sync with major CRM platforms’ automated donor segmentation and targeting
• Custom field mapping for organization-specific needs
• Push engagement data back to your CRM to track next steps

Measure what matters across your donor communications

Track engagement, time spent, content preferences, and direct attribution for major gifts. Our analytics dashboard provides insights for both individual donor behavior and aggregate site and report performance.

What you can do:

• See who’s viewing what — and for how long
• Learn which content resonates most with your donors
• Attribute major gifts to specific communications
• Use data to guide stewardship and follow-up strategies

Every communication feels authentically yours

Our design team creates a completely custom system that matches your organization’s brand standards. From color palettes to typography to layout patterns, every donor touchpoint reinforces your institutional identity.

What you can do:

• Lean on our team to custom design your gallery of templates
• Support your entire organization with sub-brands for different schools, departments, or campaigns while maintaining overall institutional consistency.
• Ensure that mobile and desktop experiences are equally polished

Protect your most important relationships

Built with security-first architecture, Ovrture meets the compliance requirements of leading educational and healthcare institutions. SOC 2 Type 2 certified with comprehensive data protection protocols.

What you can do:

• Keep donor data secure with end-to-end encryption for all data transmission
• Control access with role-based user permissions
• Keep login easy and secure with single sign-on (SSO) integration with institutional systems
• Rely on Ovrture to perform regular security audits and penetration testing