Back to How it WorksWhat to do about shifting major donor preferences?
Recent studies show that donors increasingly prefer digital materials for updates and engagement. Ovrture is here to help you navigate this shift.
Transcript
This is Cory from the Ovrture team. In today’s digital world, nonprofits face a shifting landscape of donor preferences.
Recent studies show that donors increasingly prefer digital materials for updates and engagement.
Even the older generations (your more likely major donors) are getting in on this trend. Take this as an interesting fact, from “Thinking with Google”: “According to the Pew Research Center, about 80% of Americans 55 and over are online, and today’s 65-year-olds have spent much of their adult lives experiencing advances in technology firsthand: They were only 32 when the first internet browser was introduced in 1992 and 39 when Google was founded in 1998.
So, if you think your major donors aren’t tech-savvy, you may not be giving them enough credit.
At Ovrture, we aim to create high degrees of donor delight for our clients, ensuring that it’s not just a digital experience for your donor, it’s a highly personalized and interesting one tailored to their unique interests and giving behavior.
Visit ovrture.com to learn more about our donor engagement platform for cultivating and stewarding major donors and to schedule a live demo.
Share This Story, Choose Your Platform
Categories
Latest videos
Share This Story, Choose
Your Platform
