Back to UpdatesNew! Connect Deeper with Interactions
At Ovrture, we focus on constant innovation—it’s part of our ethos, the spirit of Kaizen. We’re always seeking ways to improve your experience and help you build stronger connections with your most essential donors.
Today, we’re excited to share our latest innovation: Interactions.
This powerful new feature turns your donor and prospect sites into living, breathing hubs of engagement. No fanfare, no fluff—just a thoughtful step toward making your communications a two-way street. Because let’s face it: a one-sided conversation is about as fun as a Zoom call with no mute button!
From Monologues to Dialogues
Let’s be honest—static sites and reports have their place, but they’ve never been great conversationalists. Until now, getting feedback from donors was hard. It meant using different systems, sending separate emails, or making calls that often went unanswered.
Interactions change that dynamic entirely. Sites and reports now become hubs for genuine donor engagement, where information flows both ways. This is particularly valuable for prospective major donor cultivation, where personalized communication isn’t just nice to have—it’s essential.
Imagine sending a personalized impact report to a prospective donor. You could receive their thoughts, questions, and ideas through the same channel. Or presenting new initiative concepts to prospects and gathering their feedback instantly. That’s the power of Interactions.
The Building Blocks of Better Engagement
The new Interactions feature will transform how our clients cultivate major donors and streamline donor stewardship reporting. Specifically, the platform now provides..
- Interactive Content Panels: Embed interactions directly into your sites or reports to turn a one-way case for support or endowment report into a two-way conversation.
- Direct Donor Engagement: Ask questions, gather feedback, and receive insights without ever leaving the platform. No more wondering what your donors are thinking—just ask them.
- Flexible Template System: Create, customize, and refine interaction templates to match your specific engagement goals. Whether you need simple yes/no responses or more nuanced feedback, the system adapts to your needs.
- Versatile Question Creation: We provide many ways to interact. This includes gathering feedback, asking for permission to communicate, and requesting data uploads.
- Data Integration Made Simple: We’ve streamlined the process of collecting and incorporating response/donor data into your overall strategy.
- Insightful Exports: You can export interaction data at the panel level or recipient level. This gives you the flexibility to analyze engagement patterns and prioritize follow-up activities.
Step 2 of 3
This feature is the second part of our three-part enhancement series. These new features aim to boost how nonprofit organizations engage major donors and gather stories. Following our in-platform Data Schema introduction, Interactions now brings your donor communications to life.
And we’re not stopping there. Keep an eye out for our final step, the survey module, coming toward the end of Q2. For a preview of what’s ahead, visit our Story Surveyor Module Blog Post here.
Beyond Tools: Building Authentic Connections
Technology is only valuable when it strengthens human connections. Yes, Ovrture provides donor software for nonprofits built to help development teams engage donors. Yet, in a world where real engagement is important, we are driven to help you go beyond one-way communication. We want to help you create real conversations with the people who matter most to your mission.
To this end, the interactions feature does more than add new buttons. It helps you build deeper and more meaningful donor relationships. So interactions is more than a feature—it’s a mindset. It’s about listening as much as sharing, learning as much as leading.
So go ahead, fire up those questions, spark some dialogues, and see what stories unfold. We’ll be here, cheering you on (and maybe brainstorming a few donor-friendly puns of our own).
Stay tuned for more as we keep tweaking, improving, and—dare we say—interacting with what’s possible.
CHRIS SNAVELY
Managing Partner
CHRIS SNAVELY
Managing Partner
Chris leads the Ovrture team in building, maintaining, and enhancing the platform. He also works directly with clients to build systems, drive adoption, and conceive of new use cases. Believing that the application of new thinking is what drives the world forward, Chris takes great pride in bringing a far more efficient and modern approach to the “digital advancement office.”
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