Back to UpdatesA Client’s Real-World Use of Ovrture to Cultivate A Major Gift
In the heart of a vibrant city, a family foundation embarked on a mission to make a profound impact on the world. Partnering with a local, yet world-renowned healthcare non-profit, their philanthropic vision found harmony with a groundbreaking idea. This collaboration led to the non-profit securing a transformative $15 million major gift, guided by an innovative digital tool that redefined their cultivation communications.
They used Ovrture.
While, of course, we cannot disclose the client, their funding ambition, or the donor, we can share insights from a recent philanthropy conference. During the keynote session, the family foundation shared their inspiring journey of receiving regular updates via a “private website” created by the non-profit during the cultivation process. From their perspective, the digital platform was pivotal in helping the foundation grasp the immense potential of their generous major gift.
This story showcased the powerful synergy between the family foundation and the non-profit. The foundation’s aspiration to create significant change combined with the non-profit’s visionary leadership, dedicated fundraising professionals, skilled communicators, and expert donor relations team to form a dynamic partnership. The non-profit’s strategic use of Ovrture allowed them to design a personalized website meticulously tailored to the foundation’s interests, offering consistent updates throughout the cultivation and solicitation process.
This carefully crafted, personalized approach resonated deeply with the family foundation, instilling a profound sense of value and connection. Now, as the non-profit stewards the gift, the donor relations and stewardship team continues to use Ovrture to share monthly updates with the foundation. The family foundation will experience an ongoing, bespoke digital journey, illuminating the impact of their $15 million major gift contribution.
Key Takeaways:
Personalization Enhances Engagement
The creation of a personalized website was instrumental in deeply engaging the family foundation, making them feel genuinely valued and understood throughout the cultivation process.
Strategic Communication Matters
The partnership’s success hinged on the non-profit’s ability to communicate strategically, leveraging Ovrture to deliver messages tailored to the foundation’s passions.
Digital Tools Empower Philanthropy
Ovrture’s digital platform empowered both the non-profit and the family foundation to navigate the complexities of making a major gift with confidence, fostering meaningful connections and driving transformative change.
Enhanced Reputation
The family foundation frequently expressed that “this is what we would expect from a high-ranking organization.” The tailored branding and personalized content delighted the donors and reinforced the organization’s stellar reputation.
Are you struggling to break through the noise to reach your donors? How do you offer a connection to your mission at scale? We have some ideas. If your organization seeks to enhance its communications efforts and delight your champions along the way, we’d love to chat and demonstrate the power of Ovrture.
CORY ANDERSEN
Account Executive, Business Development
CORY ANDERSEN
Account Executive, Business Development
Cory helps inspire clients to challenge the status quo in how they communicate with key donors and prospects. As a former fundraiser, she believes in the power of donor-centric philanthropy to bring big change to organizations. When she’s not connecting with teams about Ovrture, you can find her on outdoor adventures with her family.
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