Back to UpdatesOvrture: A Major Donor Communications Platform
March 3, 2022
We have been building major donor communications for more than four decades. Our deep focus on this work has taught us how to effectively position donor-facing communications. We understand how clients use communication to connect with donors and prospects at the top of the gift pyramid.
From our view, it is clear that education philanthropy is changing quickly in many ways. Some of these changes are beyond what communications can do alone. However, we believe that modern development operations should take on several important opportunities. These include changing donor preferences, using actionable analytics, and promoting digital efforts throughout the organization.
Why Ovrture For Major Donor Communications?
Ovrture is a donor software for nonprofits designed for major donor fundraising and donor stewardship. Our platform helps philanthropic teams communicate clearly and effectively with major donors.
Ovrture will allow your team:
1. Add depth // extend your internal team(s)
We will use your current materials to create a digital toolbox. This toolbox will help your team grow and support your key champions.
2. Modernize // meet donors where they are
As you have experienced firsthand, how we all assimilate information has changed dramatically over the past decade. This will only continue to accelerate. Through Ovrture, you will get in front of change. The platform will unlock new, modern, and entrepreneurial means of communicating your story and other personalized content like digital stewardship reports.
3. Personalize // lean into deep customization
Ovrture will allow you to break the bounds and limitations of the one-size-fits-all approach. You can share regular, inspiring, and personalized messages with each donor based on their interests and passions to help your major donor cultivation efforts.
4. Accelerate // be far more nimble & data-driven
First, you will be able to rapidly deploy content. Ovrture allows communicators the means to quickly curate, share, and review all content for donors.
You can help development officers engage better. Provide them with tools to easily select and share personalized content. This will be useful for key prospects and donors.
Third, you can obtain critical insights through built-in analytics to provide real, actionable business intelligence.
5. Balance // achieve speed and quality
In addition, by serving as the focal point of the dialogue between a donor and their contact on the development team, you can easily balance speed and quality. Ovrture will allow you to ensure that the donor’s communications experience is tightly integrated with your existing graphic and editorial standards.
As an added benefit, rather than waiting weeks for professional-looking content to arrive from the printer, you can share robust and personal content in a matter of minutes.
6. Integrate // unify and simplify the donor experience
Finally, create an integrated channel to build a digital experience that aligns with the fundraising cycle. Then the natural cycles of asking and stewarding are elegantly and forcefully connected. Kaizen!
CORY ANDERSEN
Account Executive, Business Development
CORY ANDERSEN
Account Executive, Business Development
Cory helps inspire clients to challenge the status quo in how they communicate with key donors and prospects. As a former fundraiser, she believes in the power of donor-centric philanthropy to bring big change to organizations. When she’s not connecting with teams about Ovrture, you can find her on outdoor adventures with her family.
Share This Story, Choose Your Platform
Categories
Latest posts
Share This Story, Choose
Your Platform
