Back to UpdatesTCU CASE Webinar
June, 2020
Recently, the Council for the Advancement and Support of Education (CASE) asked us to record a webinar. This webinar will be part of an online library. The library will show how development teams are connecting with donors and prospects during COVID-19. We eagerly took the opportunity to record the webinar. Our guests included Michelle Clark from TCU, Charlie Melichar from Melichar Consulting, and Chris Snavely from the Ovrture team.
Tl; Dw Takeaway
”Ovrture has provided an effective remedy to some of the challenges [gift officers] faced – access to branded, professional, up-to-date content at a moment’s notice. Across the board, our team has commented on the ease of use and the confidence they have knowing that they are sharing the most relevant and up-to-date information.
They can build major donor cultivation sites easily and quickly that convey the TCU digital look and feel that our donors are accustomed to, so it’s proven a seamless experience. Many of our team have used the word ‘fun’ to describe working in Ovrture, so that always feels like a win. Overall, they find it intuitive and clear, so it’s easy for them to use – we’ve been able to address many of the pain points we heard from our gift officers pre-Ovrture.”
Michelle Clark, Associate Vice ChancellorAdvancement Strategy and Administration, TCU
Background
TCU has been bold and progressive in its approach. Before the pandemic, in early 2019, TCU held a brainstorming session. Many major gift officers shared their need for more digital resources. They wanted a central place for up-to-date information. They also wanted to use existing digital resources better in campaign communications.
TCU felt frustrated with printed materials. They often became outdated right after they made them. Their team wanted more digital resources. Key volunteers close to their campaign said they would benefit from easier digital engagement.
The Solution
Enter Ovrture, our team’s digital platform that is built for engaging donors and prospects at the top of the pyramid. TCU’s team has been able to marry the idea of being both savvier and more personal within the digital space with the reality of implementing a model that’s manageable for our development team and engaging for donors.
As an initial rollout, TCU started by using the platform with its National Campaign Committee in the spring of 2019, prior to its public campaign launch in October 2019. The timing of onboarding Ovrture helped TCU meet several needs including:
Allowing their team to start getting familiar with the platform before the public campaign launch
Giving the National Campaign Committee members a meaningful role in helping prepare for the launch
We are creating an informal focus group at TCU. This group will help us get feedback on how donors and prospects view the communications shared in Ovrture.
After that successful launch, TCU started training the fundraising team on the platform. This will help them use it for each donor. Sites have been created for a donor meeting. They are used before the meeting, after it, and to share important documents, like proposals.
What’s Next for TCU?
TCU is now looking into using Ovrture for donor stewardship and reporting. This will help the Donor Relations team.
During the time of physical distancing, Ovrture, a donor software for nonprofits, has become more valuable. This donor software helps nonprofits. It allows gift officers to create personalized content. They can share this content with donors and prospects, even when in-person visits are not possible.
CHRIS SNAVELY
Managing Partner
CHRIS SNAVELY
Managing Partner
Chris leads the Ovrture team in building, maintaining, and enhancing the platform. He also works directly with clients to build systems, drive adoption, and conceive of new use cases. Believing that the application of new thinking is what drives the world forward, Chris takes great pride in bringing a far more efficient and modern approach to the “digital advancement office.”
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