The Origin Story of Ovrture
The origin of Ovrture began with a simple conversation with Lehigh University. We discussed the challenges faced by traditional campaign communications. Lehigh’s insights, combined with our expertise, sparked the creation of our minimum viable product, designed to test the core concept.
From humble beginnings on post-it notes, Ovrture has evolved into a full-fledged platform through three successive iterations – Ovrture 1.0, 2.0, and 3.0. These versions expanded the core technology within the platform, enhancing features like the site builder/editor and content/administrative controls. Throughout this process, we sought and valued feedback from our early adopter clients, including esteemed institutions like the Children’s Hospital of Philadelphia, Emory University, and the U.S. Naval Academy Alumni Association & Foundation, among others. They used Ovrture to create highly personalized websites for leadership and major gift prospects, validating the effectiveness of our approach.
Building upon the insights gained from these early adopters and our understanding of the landscape of stewardship communications, Ovrture 4.0 has emerged. This latest iteration is designed to scale seamlessly within large, complex organizations. Most importantly, it incorporates a robust stewardship reporting module, a vital component we are excited to share.
Overall, Ovrture 4.0 is a testament to our commitment to innovation and practicality. It’s not about hyperbole; it’s about delivering a platform that meets the real needs of our clients. As we move forward, we remain focused on providing clarity and effective solutions. This is the Ovrture way, grounded in real conversations, practical insights, and continuous improvement.
In conclusion, Ovrture 4.0 is more than a software update; it’s a reflection of our dedication to delivering results. We look forward to helping organizations scale their stewardship communications effectively, making a meaningful impact in the cultivation and stewardship of major and leadership donors.
Chris leads the Ovrture team in building, maintaining, and enhancing the platform. He also works directly with clients to build systems, drive adoption, and conceive of new use cases. Believing that the application of new thinking is what drives the world forward, Chris takes great pride in bringing a far more efficient and modern approach to the “digital advancement office.”