March 12, 2018
Ovrture’s Origin Story
The idea behind the Ovrture platform came from a conversation with Lehigh University regarding the challenges of traditional campaign communications. Lehigh’s insights, combined with our experience, led us to a minimum viable product that tested the core concept. Based on this key feedback, we came from post it notes to a full fledged platform and created three successive iterations (Ovrture 1.0, 2.0, and 3.0) that built out the core technology within the platform (the site builder/editor and content/administrative controls, among many other improvements). All three iterations of the platform were tested thoroughly by our early-adopter clients (including the Children’s Hospital of Philadelphia, Emory University, the U.S. Naval Academy Alumni Association & Foundation, and others) and used to deliver highly personalized websites to leadership and major gift prospects.
Reflecting the experiences of our early adopters and our awareness of the state of stewardship communications, Ovrture 4.0 reflects a platform that is built ready to scale at large, complex organizations and, as importantly, incorporates the robust stewardship reporting module we shared.