Back to How it WorksAnalytics-Driven Impact Reporting Webinar Recap
We’re diving into the world of stewardship reporting analytics following a recent ADRP webinar we co-presented alongside our clients from Boston University.
Transcript
This is Cory from the Ovrture team. We’re diving into the world of stewardship reporting analytics following a recent ADRP webinar we co-presented alongside our clients from Boston University.
Not looking to watch the full webinar? All good, we’re happy to give you the top five takeaways.
- Data-related considerations have continuously driven BU’s process forward
- By collecting both quantitative and qualitative data, BU can use the information to adjust and refine the stewardship reporting process
- Collaboration is crucial to weave the data and findings together.
- Build a cross-functional team for the best results and to build momentum
- Reminders work
- Open rates at BU increase nearly 25% with each subsequent reminder
- Story-rich content works
- Donors pay attention to general university content
- Stewardship reports drive ROI
- BU realized $900k+ of new gifts after sending impact reports and $700k+ of new gifts after sending financial reports
If your stewardship team is looking for results as BU realized, visit ovrture.com to learn more about our donor engagement platform for cultivating and stewarding major donors and to schedule a live demo.
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