ASKING IS THE ANSWER
AND ASKING WHY MAJOR DONORS REALLY GIVE
IS WHERE WE START.
Do donors give to a campaign theme? Do they give to a campaign brand?
Do they give to a beautiful and hefty Case for Support?
Are your major donors willing to be seen as part of a group rather than as individuals?
Are they willing to be convinced by broad strokes?
WE THINK NOT.
they give because they have a personal relationship with the organization that has been built on trust, loyalty, engagement, appreciation, and delight.
the most important reason major donors give is because an organization can deliver the precise change the donor wants to see in the world.
IF YOU BELIEVE WHAT WE BELIEVE, WE CAN HELP YOU:
Lean more heavily on inspiration from your existing institutional brand.
De-emphasize the creation of the monolithic Case Statement.
Balance the communicator’s quest for “perfect” and the development officer’s need for “fast.”
Leverage data, intuition, creativity, and initiative to tailor communications directly to individual passions, affinities, and asks.
Build a digital experience where the natural connection of asking and stewarding is elegantly and forcefully presented.
WHAT’S THE PAYOFF?
Asking is the answer—and the payoffs of asking and answering these
hard questions about donor relationships are…
…CLARITY OF PURPOSE,
EFFICIENCY, FLEXIBILITY, THRIFT, AND SPEED.
The ultimate payoff is a stronger and more complete
connection between your potential and the power of your
We would welcome the chance to demonstrate the platform to
your team and to work with you to build a proposal that
addresses your organization’s specific needs.