ASKING (& THANKING) CHANGES THE WORLD
AND ASKING WHY MAJOR DONORS REALLY GIVE
IS WHERE WE START.
Do donors give to a campaign theme? Do they give to a campaign brand?
Do they give to a beautiful and hefty Case for Support?
Are your major donors willing to be seen as part of a group rather than as individuals?
Are donors truly engaged by static, printed stewardship reports?
Are they impressed by non-personalized
donor communications software?
Are they willing to be convinced by broad strokes?
WE THINK NOT.
Do donors give to a campaign theme?
Do they give to a campaign brand?
Do they give to a beautiful and
hefty Case for Support?
Are your major donors willing to be
seen as part of a group rather
than as individuals?
Are they willing to be convinced
by broad strokes?
WE THINK NOT.
they give because they have a personal relationship with the organization that has been built on trust, loyalty, engagement, appreciation, and delight.
the most important reason major donors give is because an organization can deliver the precise change the donor wants to see in the world (and see its impact every year).
IF YOU BELIEVE WHAT WE BELIEVE, OUR DONOR COMMUNICATIONS SOFTWARE CAN HELP YOU:
Build a digital experience where the donor communications platform elegantly and forcefully presents the natural connection of asking and stewarding.
Embrace today’s digital-first playbook.
Stop talking to every donor; start talking to each donor.
Balance the communicator’s quest for “perfect” and the development officer’s need for “fast.”
Leverage the data, intuition, creativity, and initiative of donor communications software to tailor engagement directly to individual passions, affinities, and asks.
WHAT’S THE PAYOFF?
Asking is the answer—and the payoffs of asking and answering these (and other) questions about donor relationships when choosing a donor communications platform are…
…CLARITY OF PURPOSE,
EFFICIENCY, FLEXIBILITY, THRIFT, AND SPEED.
The ultimate payoff is a stronger and more complete connection between your potential and the power of your donors’ gifts.